This new digital age has brought about a lot of incredible advances. We have access to a wealth of information through our phones. We can instantly communicate with people all around the world. And the business world has massively benefited from the new digital landscape. Most businesses now operate completely online, mainly due in part to the success of Amazon as an online store.
But anything that exists in a digital landscape is open to the threats that now plague digital systems. Viruses, hackers, and data thieves. All of these things are very real and present dangers that can affect anyone who hasn’t taken the proper precautions. So if you’re the owner of an online business then you might be wondering what you can do to migrate these risks. The first and most important step to keep your online business secure is to make use of a VPN.
What is a VPN?
You will have heard the term VPN floated around a lot. Especially if you are running an online business. A Virtual Private Network (VPN) functions similarly to a normal network except it is housed somewhere else and runs through a virtual system. A normal network can connect to a VPN and send or receive data through it as if it was a normal network. But it does so much more than that. So let’s break down exactly why is it so important you make use of a VPN for your online business.
Do VPN’s provide an Extra Layer of Security?
One of the main concerns associated with running an online business is security. Standard firewalls and anti-virus software for your main network are good, but can’t guarantee a high level of security. Plus hackers can find your physical location if they break through your defenses and this can open you up to identity theft.
Whereas a VPN does offer a lot more security as opposed to traditional security methods. The main way it does this is by hiding the physical IP address of your business network. The way a VPN works is by putting an extra layer of network between the public and you. When people access your website they will be doing so through the VPN. This means any hackers or data thieves trying to get your information will be stifled at the start.
On top of this, the company you purchase your VPN from will offer a host of other security benefits. Since they need to keep their own servers safe they will have a lot of security systems running around the clock. This goes further than standard firewalls. They will have a dedicated cyber security team constantly monitoring the systems as well as anti-hacking tools and programs running.
Other Benefits A VPN Provides?
It isn’t just about security where a VPN is concerned. Modern VPNs offer a lot of extra advantages for an online business. The first of these is increased uptime. Running your business website from your own network is fine, but you face the issue of downtime if your internet cuts out or the server gets damaged. Whereas a VPN company will have a lot of backups to make sure the server stays online consistently. Downtime means people cant spend money on your site, so it is vital you keep your business’s website up as much as possible.
Along with that, a VPN also offers stronger and faster connection speeds for customers. Your personal network may not be of the highest quality and this can cause a lot of lag for your customers. Especially if your website is experiencing a lot of traffic. Customers want things to run smoothly and efficiently these days. So a slow website can put them off and send them to your competitors. VPNs are designed to handle a lot more traffic than a conventional network.
A VPN also allows you to access the network from anywhere in the world. This can be extremely useful if you are constantly traveling. If you need to go abroad for business then you will still have access to your website and data. VPNs let you transfer data securely as well, so you can rest easy knowing everything you do is 100% safe.
Should you Invest in a VPN?
So now we have examined the benefits of a VPN for an online business. But is a VPN right for your business? If your business is a small independent one then a VPN might not be cost-effective for your needs. You need to look at factors such as daily website traffic and how many sales you are making.
But for a larger business, you will definitely benefit from a VPN. There are companies offering VPNs for Windows, Mac, and Linux systems. So whatever you’re running on there is something for your needs. We recommend you check this list of the best VPNs available in 2022 to find one that meets your business needs. You will need to balance features against price to make sure you aren’t spending above your needs or means. It is a good idea to contact a few different providers and discuss with them your needs. They will often be able to offer specialized deals or packages that work around your business.